Direct Hardware Supply ApS (“DHS”) Business reg.no. 32783643, Jellingvej 26, 9230 Svenstrup, Denmark is the data controller regarding the processing of personal data described in this privacy policy.

In case of questions regarding our processing of your personal data, you may contact us at any time on: e-mail or telephone.

Please note, that we act as data processor in regard to certain services we provide, such as data erasure services. For these services our customers are the data controller, with whom we’ve signed data

processing agreements to ensure privacy. Should you have questions about how personal data is processed in this regard, please contact the controller first.

1. OUR PURPOSE AND LEGAL BASIS FOR PROCESSING YOUR PERSONAL DATA

1.1. Business information regarding suppliers’ or business partners’ employees

Purpose and legal basis

We process the following categories of personal data to be able to manage sales and purchases, comply with legal obligations, and to fulfil our agreements with your employer:

Legal basis	Personal data	Purpose
GDPR art. 6(1)(f) and (c).	Name, title, employer, and professional contact information.	We and your employer have a legitimate interest in us managing sales and purchases and for us to be able to fulfill our agreement with your employer. Furthermore, your information may be processed in bookkeeping material for us to be able to comply with our legal obligations.
GDPR art. 6(1)(f).	CRM-related information.	We have a legitimate interest in processing your personal data to be able to keep in touch and for sales related purposes.

 

YOUR RIGHT TO OBJECT

You have the right to object to our processing of your personal data when the legal basis for our processing is our legitimate interests. If you wish to object, please contact us as noted above in the first section of this policy. 

RECEIVAL OF INFORMATION

In most cases we receive your personal information directly from yourself or your employer. We may however also receive your information from other suppliers, business partners, etc.

DISCLOSURE

To the extent necessary for the operation of the company, we disclose your personal data to other business partners and supplies, including software suppliers, data processors, carriers, external auditors, and external lawyers. 

RETENTION

We store your personal data as long as we have an ongoing cooperation with your employer or until you are no longer an employee at our business partner, supplier, etc. 

If your personal data is included in contract material, e-mail correspondence, etc. relating to or relevant for our agreement with your employer, we process these personal data for as long as we have a purpose with storing the contract material, correspondence, etc. 

If your personal data is included in bookkeeping material, we process these personal data for 5 years after the end of the accounting year to which the material relates to comply with our legal obligations in the Danish Bookkeeping Act. 

1.2. WHEN YOU ACCEPT COOKIES ON OUR WEBSITE

Purpose and legal basis

Apart from necessary, functional cookies (see below) we only place cookies if you give your consent. You can change your consent at any time, and you can always withdraw your consent or delete cookies. In order to do so please follow the instructions in our cookie policy.

Depending on which cookies you accept, we process your personal data for the purpose of managing, developing, and administering our website and storing your preferences. Furthermore, we process the personal data in order to generate statistics regarding the use of the website and to target relevant news and offers to you, and for similar marketing activities: 

Legal basic	Personal data	Purpose
GDPR art. 6(1)(a).	IP-address, visited websites, information regarding your device, operating system, browser, internet provider, device- and mobile advertising identifiers, referring website, shown websites, used services and functions, advertising topics, location, digital footsteps.	The placement of marketing cookies and the following collection and processing of personal data takes place to target the most relevant news and offers to you across different websites and social media.
GDPR art. 6(1)(a).	IP-address, visited websites, information regarding your device, operating system, browser, internet provider, device- and mobile advertising identifiers, referring website, shown websites, used services and functions, advertising topics, location, digital footsteps.	The placement of statistical cookies and the following collection and processing of personal data takes place to help us understand your interaction with our website and to generate general statistical insight in the use and interaction with our website.
GDPR art. 6(1)(a).	IP-address, visited websites, information regarding your device, operating system, browser, internet provider, device- and mobile advertising identifiers, referring website, shown websites, used services and functions, advertising topics, location, digital footsteps.	The placement of preference cookies and the following collection and processing of personal data takes place to enable the website to remember information that alter the look or behavior of the website, including preferred language or present region.
GDPR art. 6(1)(a).	IP-address.	The placement of functional (necessary) cookies and the following collection and processing of personal data takes place to make the website operational by activating fundamental functions such as site navigation and access to safe areas of the website. The website cannot function properly without these cookies.

 

YOUR RIGHT TO OBJECT

You have the right to object to our processing of your personal data when the legal basis for our processing is our legitimate interests. If you wish to object, please contact us as noted above in the first section of this policy. 

However, please note that you cannot use our website if you do not wish for us to place functional cookies on your terminal equipment. 

Disclosure 

If you consent to cookies we will share your personal data with third party suppliers, including Google Inc. This is for the purpose of being able to target marketing across different websites. When we share your personal data with third party suppliers, we process your personal data as joint data controller with these suppliers. 

You can read more about our role as joint data controller with Google Inc., and their processing of your personal data here.

You can read more about our role as joint data controller with Microsoft Ltd. (LinkedIn), and their processing of your personal data here.

You can read more about our role as joint data controller with Meta Platforms Inc (Facebook) here and their processing of your personal data here. 

Lastly, we disclose your personal data to software suppliers and other business partners. This happens to that extent it is necessary in order to fulfill the abovementioned purposes. Moreover, your personal data is shared with the abovementioned allied companies in their role as data controllers. 

RETENTION

We process your personal data to fulfill the purposes as long as the cookies to which you have given consent, are active.

Please see our cookie policy for further information on the duration of each cookie here: cookies-policy.

1.3. When you accept marketing

Purpose and legal basis

When you accept marketing, we process the following categories of personal data: 

 

Legal basis	Personal data	Purpose
GDPR art. 6(1)(a) and the Marketing Practices Act section 10.	Name, title, contact information.	The processing of personal data takes place in order to send direct e-mail marketing to you.
GDPR art. 6(1)(a) and the Marketing Practices Act section 10.	E-mail address and your interaction with our newsletters, such as information about whether you’ve successfully received the newsletter and when you’ve opened it.	The processing of personal data takes place in order to make sure that you find our newsletters present and relevant.

 

DISCLOSURE

We only disclose your personal data to third parties (e.g. software providers) if it is necessary to fulfil the purposes mentioned above. 

RETENTION

We process your personal data until you withdraw your consent to marketing.  

2. IF YOU WISH TO WITHDRAW YOUR CONSENT

If we process personal data on the basis of your consent, you will at any given time be entitled to withdraw your consent by contacting us as described in the first section of this policy. 

If you withdraw your consent, please be aware that this does not affect the lawfulness of the up until now undertaken processing of your personal data. 

In particular cases we might be entitled to proceed with the processing of your personal data even though you withdraw your consent. These cases could e.g., include circumstances where it is assed to be necessary to proceed with the processing in order for us to protect ourselves against potential legal claims. 

3. TRANSFER OF PERSONAL DATA TO THIRD COUNTRIES

If it is necessary for our processing of your data, we may transfer your personal data to third countries outside EU/EEA. Transfer of personal data to third countries can only take place with one of the following legal basis for the transfer:

    • The EU Commission has decided that the country in question ensures a sufficient level of data protection, cf. GDPR art. 45, 

    • We or the data importer can ensure sufficient measures of protection e.g., by entering into the EU Commission’s standard contractual clauses, cf. GDPR art. 46, or, 

    • One or more of the derogations in GDPR art. 49 applies. 

4. THE RIGHTS OF THE DATA SUBJECT

If we process personal data about you, you have the following rights to invoke against us as data controller for your personal data: 
    • Right of access: The right to access the personal data about yourself.

    • Right of correction: The right to have wrongful personal data about yourself corrected. 

    • Right of deletion: The right to have personal data about yourself deleted in certain situations. 

    • Right to restriction of processing: The right to have the processing of your personal data restricted in certain situations. 

    • Right to set up objections: The right to object to lawful processing of personal data. 

    • Right of data portability: The right to receive your personal data in a structured, commonly used, and machine-readable format and the right to transmit these data to another data controller without hindrance from the data controller to which the personal data was given. 

If you wish to exercise any of these rights or if you have questions regarding the processing of your personal data, please do not hesitate to contact us. 

5. COMPLAINT INSTRUCTIONS

If you are unsatisfied with the way we process your personal data, you have the right to file a complaint to The Danish Data Protection Agency or refer a case to the court. However, we always hope that you will contact us first so we can attempt to find a sensible solution. 

You can find the contact information of The Danish Data Protection Agency and additional complaint instructions on the website of The Danish Data Protection Agency: http://www.datatilsynet.dk/.

Microsoft Clarity
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.